Commercial memory: what Hades learns from your meetings

Commercial memory is what Hades learned by looking at your meetings: it compares the ones that closed with the ones that were lost and, when it finds a pattern that holds up in numbers, it writes a short sentence (a lesson). Those sentences go into what the AI reads before guiding you, in your next meeting. The Business DNA is what your company says it does; memory is what the meetings showed actually happens. It lives in the Memory section, inside Results > Intelligence.

See what Hades has learned

1. In the left menu, click Results. It opens on the Intelligence tab.
2. At the top of the screen, click Memory. The title is What your meetings have already taught the AI.
3. In the top strip, Lessons in the prompt says how many lessons are in effect and Decided meetings shows how many Hades is counting ("of 12 recorded").
4. Under What the copilot already carries into the meeting, read the lessons. Each card has the type, the title, the sentence the AI reads, how many meetings back it up and the evidence (for example, "4 won · 6 lost" and a real line from a client).

The four lessons it knows how to write

• Objection that kills — an objection that shows up in meetings you lose far more often than average. Example of the sentence: "When the objection "price" comes up, 4 of 5 decided meetings were lost (80%), versus 40% on average for this company."
• Objection with no written answer — an objection that keeps coming up and has no answer in the Business DNA. It's the only lesson that doesn't need an outcome: it's about the rep, not the result.
• Behaviour that closes — a meeting checklist item (for example, "decision maker") that, when covered, closes far more. Example: "When the meeting covers "decision maker", this company closes 60% of decided meetings, versus 25% when it does not."
• Where the meeting dies — a stage where meetings stop and end up lost far more often than average.

Each sentence carries the numbers behind it, on purpose: the AI needs to know whether it's reading 4 meetings or 40. Lessons are written in the account's language.

When a lesson shows up

• At least 4 meetings backing the same thing. Below that Hades writes nothing: it would be a coincidence with a name.
• A difference of 20 points or more against your company's average (for the three lessons that compare results). Less than that is noise.
• A general base of 5 decided meetings (Won or Lost) across the company, so those three lessons have something to compare with. The exception is the objection with no written answer, which needs only 4 meetings and no outcome.
• For checklist items, Hades also requires at least 3 decided meetings with the item covered and 3 without.
• Only real meetings count. A meeting marked as a test teaches nothing. If you mark or unmark a test, the memory rebuilds itself.
• A cap of 5 lessons in what the AI reads, the best backed ones. If there are more, the card at the top says "the 5 strongest get in".

Why nothing shows up yet

• Outcomes are missing. Without knowing how a meeting ended, Hades has nothing to compare. Open Calls, Meetings tab, and record the outcome. On the Memory screen the Record outcomes button takes you right there. See how to record the outcome.
• There are outcomes, but no pattern came up strong enough. The screen says that's a good sign: no single behaviour is deciding your outcomes. It's not a failure.
• You looked in the first few weeks. Memory waits for volume; it isn't broken.

When the memory updates

It recalculates on its own every time someone records a meeting's outcome (in the app or on the dashboard) and when a meeting is marked or unmarked as a test. If you changed the Business DNA and want to see the effect without waiting, use the button.

1. In Results > Intelligence > Memory, scroll to the end of the lesson list.
2. Click Recalculate now.

I disagree with a lesson: mute it

Only the account owner or a manager can mute; for everyone else the button doesn't even show. Muting takes the lesson out of what the AI reads, but it stays on the screen and keeps being recalculated.

1. In the Memory section, find the lesson's card.
2. Click Mute at the bottom of the card.
3. To undo it, scroll to the Muted section and click Use it again on the card.

The exact text the AI reads

At the end of the section, the This is exactly what the AI reads block shows the text that goes to the AI, without rewriting or summarizing it. It's added to your Business DNA in every meeting and tells the AI, in short: use this to choose what to ask and what to anticipate; never quote these numbers to the prospect, never claim that something always happens and never go against the House rules in your DNA because of a pattern from here. On accounts that have memory, it also goes into what the AI reads when it writes a proposal or a follow-up.

That's why each lesson's title and sentence show up on screen the way the AI reads them, not in a prettier screen version. If a sentence doesn't make sense for your business, mute it.

Muted and "No longer hold"

• Muted — the ones you took out of the prompt on purpose.
• No longer hold — lessons that were true in your company once, but in the last recalculation found no basis any more (for example, the objection stopped bringing meetings down). They leave what the AI reads right away and stay on the record, because a sales pattern comes and goes.

What memory doesn't do

• It doesn't change your Business DNA. It sits on top of it, and the house rules always win.
• It doesn't tell you what to do. It describes what tends to happen in your company; you decide.
• It doesn't learn on its own from a meeting with no outcome (the exception is the objection with no written answer). Whoever doesn't record outcomes gets no lessons.
• It doesn't promise results. A lesson that "closes" is a comparison between meetings that already happened, not a guarantee that covering it will close the next one.